Invite tourists to flagship store as a must visit stop when visiting Brussels
As the target group of this campaign were Brussel’s tourists, Twyst invited expat-dedicated press and foreign influencers living in Brussels to the gorgeous store, located next to the beautiful Grand’Place of Brussels, in an UNESCO protected building (world heritage).
They could simply pass by whenever they were free. During their visit, they received a special gift and little historical background explanation from the shop team.
21 Top Tier media coverage articles
Estimated reach: 3,352,391
11 Instagram publications (posts and stories)
Estimated reach: 106,658
Featured in visit.brussels newsletter
Very positive tone of voice in all coverage