Increase brand awareness of Foodbanks among all audiences and shift reputation in order to boost on the one hand food distributions and donations and to attract new volunteers on the other hand.
To the general public, the Food Banks are mainly known for food collection campaigns at supermarkets. However, the main task of the Belgian Federation of Food Banks is the logistic organisation of the free distribution of food to those people in need in Belgium. To help shift the reputation of the Belgian Federation of Food Banks, Twyst set up a consistent flow of press releases and launched long term ambassadorships with Sandra Bekkari and Julien Lapraille – two well-known foodies that show an enormous passion for food and that want to put their shoulders under this project. Furthermore, Twyst coordinated the professionalisation of the Food Banks Facebook account together with Content Makers.
100+ Top Tier press articles and AV reportages/year
Several ambassador visits and/or cooking workshops to regional Food banks and local associations
Foodbanks Facebook account
Almost tripled followers base (+192%)
Regular Digital content posted organic IG and FB content
Positive tone of voice (PR & SoMe)
Key messages retention