Before you enter the dancefloor, you’ll want to get to know your dance partner.
Time to get acquainted! 

We believe a good PR campaign is built on trust. How about you?

Twyst develops and builds your brand’s reputation so it supports your corporate story and vice versa. We are convinced that brand and corporate communication are two sides of the same story. More than ever, they need to meet, challenge and empower each other. Twyst offers strategic public relations with – you’ve guessed it – a creative twist.


Twyst, with the Y of “why?”

Building up the trust of your target group does not happen overnight. It takes time and effort. At Twyst we create power stories, make the right connections, generate media attention with creative PR and create authentic influencer campaigns that will get your audience talking, both on and offline. The Twyst team devises campaigns around a specifically developed diamond model that measures success based on 7 building blocks. That is why Twyst is written with an ‘y’ [why?].

Meet the family

Twelve years after its foundation, Whyte Corporate Affairs, which has become the market leader in Belgium for corporate communication and public affairs, is founding two new agencies: Twyst with a focus on brand PR and StudioTokyo, which specialises in visualisation. Both Twyst and Studio Tokyo share DNA with Whyte Corporate Affairs – offering strategic communication advice in combination with flawless execution – and aim to greatly broaden the scope of the communication agency.

Twyst works for brands such as Côte d’Or, Bebat, Milka, Stimorol, Philadelphia, Miele, and The Foodbanks.