Mission

Reposition a new OOH innovation to selfcare at home routine

Campaign

For the launch of their new chewing gum in collaboration with Oral-B, Stimorol offered Belgian influencers a PR-package with everything they need for a moment of – mental and physical – selfcare: a luxurious Beis vanity, a mirror, a personal bullet journal, a Polaroid and of course the new Stimorol x Oral-B innovation. In doing so, we gave chewing gum a place in an every-day self-care routine: take care of your smile, even outside the bathroom.

Results

17 Micro & Macro influencers posted organic IG content
Estimated reach: 608.490

Key message retention

Positive tone of voice in all coverage