Mission
Invite tourists to flagship store as a must visit stop when visiting BrusselsMake Miele a "trust" brand for younger consumers while opening the MEC.
Campaign
As the target group of this campaign were Brussel’s tourists, Twyst invited expat-dedicated press and foreign influencers living in Brussels to the gorgeous store, located next to the beautiful Grand’Place of Brussels, in an UNESCO protected building (world heritage).
They could simply pass by whenever they were free. During their visit, they received a special gift and little historical background explanation from the shop team.
