Philadelphia cheese packaging

Mission

Position the new Philadelphia “Intense” as part of an healthy apero moment.

Campaign

For the launch of the new Philadelphia “Intense” range, Twyst created a PR package filled with everything journalists needed for a great and intense apero moment, inviting them to enjoy the little moments we could finally share with our friends and family.

Results

Press Coverage
Consumer-focussed
PR & SoMe
Positive tone of voice

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