Stimorol Oral B chewing gum packaging


Reposition a new OOH innovation to selfcare at home routine.


For the launch of their new chewing gum in collaboration with Oral-B, Stimorol offered Belgian influencers a PR-package with everything they need for a moment of – mental and physical – selfcare: a luxurious Beis vanity, a mirror, a personal bullet journal, a Polaroid and of course the new Stimorol x Oral-B innovation.

In doing so, we gave chewing gum a place in an every-day self-care routine: take care of your smile, even outside the bathroom.For the opening of Miele’s “Experience Store” in the heart of Brussels, Twyst launched a Instagram contest for couples about to live together for the 1st time. The winning couple had the opportunity to test life under the same roof in the not-opened-yet experience store that was transformed into a luxury loft for them.

The official opening of the store was their housewarming party.


Estimated Reach: 608,490
17 micro & macro influencers posted organic IG content
PR & SoMe
Positive tone of voice
Positive tone of voice in all coverage

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