A Miele sign in front of a shop


Make Miele a "trust" brand for younger consumers while opening the MEC.


For the opening of Miele’s “Experience Store” in the heart of Brussels, Twyst launched a Instagram contest for couples about to live together for the 1st time. The winning couple had the opportunity to test life under the same roof in the not-opened-yet experience store that was transformed into a luxury loft for them. The official opening of the store was their housewarming party.


Estimated Reach: 1,543,404
11 Top Tier press articles
Estimated reach: 168,859
131 Instagram publications
Miele Instagram account
+50% increase followers base
Organic IG content
10 Digital content creators
PR & SoMe
Positive tone of voice

Key messages retention

We have more cases

Let's collaborate

Get in touch